He Gave Up a Million-Dollar Paycheck… and His Company BOOMED

Dan Price became widely known for changing how his company treated its workers.

As CEO of Gravity Payments, he reduced his own salary from 1.1 million dollars to seventy thousand dollars so that every employee could earn the same amount. The decision was meant to give workers financial stability and reduce stress.

In the years that followed, the company saw major growth. Revenue increased, more employees chose to stay, and the number of customers rose significantly. His experiment showed how higher wages can strengthen a company rather than weaken it.